The Journey Begins with Quest #1: What Is It?

Enter you and your vision for a more Productive business around your art.

Your Productive Artist journey starts with the same first question that I always ask myself, “What Is It?” – which is why it became the first Quest in my signature business planning method, as detailed in my new book, The Productive Artist’s Business Plan.

Your answer to this question will be your reason that you want to build your own business in the first place. So it makes sense that it should also be the foundation upon which to build your business plan. Before you can figure out the “how” to build your business, or the “who” to do that for, you need to be extremely clear on the “what” you even want to build and whether that is worth building.

In this Quest, you are asked to identify exactly what products and/or services (aka Offerings) your business will offer. You probably already know your answer to that, or at least what demand you want to fill in the marketplace and what customer needs you want to provide a solution for. For example, my new book The Productive Artist’s Business Plan is a product, a book, to help aspiring creative entrepreneurs of all artistic fields learn how to build the business they envision and sustain themselves as Artists. That’s my “What Is It?” What’s yours?

I designed this first step to help you identify and create the most valuable, competitive Offerings for the people you want to help, and the problems you want to provide a solution for. So you must take this step seriously and answer with conviction, because every Quest that follows in my business planning method will refer back to these Offerings and how you are going to realize your dream of getting them out into the world. This is really where the rubber meets the road – your first crucial step to paving the road ahead for your business and livelihood. How can you tell people about your Offerings, or decide how much you can charge for them, or make any kind of impact in your market and your business without first knowing what those Offerings are and whether those people will buy them?

As my favorite marketing expert and entrepreneur Marie Forleo says, “You’ve got to name it to claim it.” And that requires having clarity and confidence in what you want to put out there. If you want to build it, you’ve got to name it first. So consider this your wake up call, your jump start, your first stepping stone. Your moment of truth has arrived.

What do you want to build?

What product or service do you want to out out into the world to benefit and inspire others?

Please comment below and tell me – “What Is It?”

Then remember to subscribe to my email list and YouTube Channel to join me on the journey to a more productively artistic you. And don’t forget to get your copy of my new book, The Productive Artist’s Business Plan, for a much more extensive, detailed guide through this and the rest of my signature Seven Questions for creative success!

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