The most successful people in the world are the ones that have a talent for creative problem solving. The ability to design products and campaigns that fit the marketplace is a hallmark of a good businessperson. So why are we facing such a huge creativity crisis in our economy? Why are we losing the global competition to stay ahead of the creative curve?
It’s a problem founded on many levels. From our childhood, we see how the creative arts are the first subjects to get cut when school funding falls short. (Which begs the question, how are we letting funding for our children’s education fall short at all?) It’s just baffling to me how little creative training is viewed as valuable in shaping the minds of our future leaders. Don’t they get how valuable it is to exercise the creative right side of a growing brain as much as the left? Creative thinking and an ability to innovate are essential skills for any profession in any field. I’ve been saying it and I will keep saying it until I’m blue in the face.
But that doesn’t seem to be enough. So why don’t we start putting our money where our mouths are? I’m talking about taking the economy back into our very capable, creative hands and proving our worth as creative business people – or as we’re becoming known, as “creative entrepreneurs”.
I like this term, creative entrepreneur. And it’s not becoming a household phrase for no reason. These very creative entrepreneurs and freelancers are taking over the workforce in surprising numbers. A study recently released by Intuit revealed that by 2020, more than 40% of the American workforce (or 60 million people) will be freelancers, contractors and temp workers. So it’s true – entrepreneurs and the self-employed are on the rise. That includes you and me, and that means that our time is now.
And let me tell you, the time is ripe for our creative offerings.
Global trade in creative products more than doubled from 2002 to 2011, at an average annual growth rate of 8.8%. In 2012, that global creative trade totaled $625 billion (source). And we’re not the only ones with their eye on the creative prize. The emerging economic giant of China invested $157 million of their government spend in culture and media in 2012. Clearly, this is a market with immense opportunity – enough for everyone to have a piece, and certainly enough to start proving the economic value of the creative arts and creative products.
But what do I mean by creative products? Well let’s look at the specific industries. In 2008, a select set of our more creative industries – including broadcasting, telecommunications, motion pictures, sound recording, performing arts, printing & publishing – generated $45 billion in export sales. This was more than total sales generated from the computer systems design, electrical equipment, air transportation, financial services, and American agriculture industries (source). So you can see how the economy is already shifting.
It’s a new age of technology and innovation, and that makes this the ideal time for you to join the creative crusade and make your mark as a creative entrepreneur.
Now is your time! Let your creativity shine! Subscribe to my email list, buy my book, and arm yourself with more tips and tactics on how to get your creative business built and thriving. Let’s turn this tide and show the world what we creators and innovators can do.