How Business Smarts Can Boost The Arts

The following is your very own special sneak peek at the Prologue from my book, The Productive Artist’s Business Plan, wherein I introduce what I mean by Productive Artists and how combining some key business best practices into our creative endeavors can skyrocket our artistic productivity and impact. Read on to see what I mean and get a glimpse into my book, now available in paperback and Kindle on Amazon.

Read on to see what I mean and get a glimpse into my book, now available in paperback and Kindle on Amazon.


As the very productive and prominent creative entrepreneur Seth Godin once wrote:

An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo.

Seth Godin, Linchpin: Are You Indispensable?

I couldn’t have said it better myself. And believe me, I’ve tried. But that is precisely why I wrote my book, The Productive Artist’s Business Plan, and who I wrote it for. There are so many practices and professions across so many fields and industries that can call themselves “artists.” So many different kinds of creators can contribute something equally meaningful and bold, especially in today’s modern age of innovation where design and technology are integrally intertwined. We don’t have to restrict our definition of art or an artist to some old archaic convention anymore.

Godin also said:

Art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people… Art isn’t only a painting. Art is anything that’s creative, passionate, and personal.

Seth Godin, Linchpin: Are You Indispensable?

Now that’s something we fellow freelance artists can probably all agree with, and likewise aspire to achieve with our own art. But it’s also much easier said than done, isn’t it? As the saying goes, and Godin so insightfully wrote, such great artistry comes with great responsibility.

So it’s up to you as an artist to get your art out there in a way that engages and inspires people and provides real value.

But figuring out how to provide that value, and how to keep providing that value, can be confusing and exhausting. So how do we keep driving forward and navigating our way to that valuable destination?

I believe the answer lies in working together as a creative community, and together learning better ways we can evolve and become more productive artists. It also involves repurposing a few key best practices from others outside our creative community as well. We can all learn from each other, whatever our background and expertise. In this case, I mean taking a page or two from some of our modern economy’s most successful businesses and business people.

In my own freelance journey, I’ve discovered how much more we can accomplish as creative entrepreneurs if we can approach it with a more productive model and mindset. The world of business is a very complex and diverse one, and not all of it may be necessary to understand or be applicable to you and your art.

But there is a lot of wisdom we can extract from that [business] world about running a productive business in any creative field.

I’ve spent my life’s work walking the line between the Arts and Business sectors, navigating the balance between creativity and its inevitable chaos. To this day, I am continually amazed by how much the two industries can integrate and benefit from each other.

Now it’s pretty easy for us creative types to see how the business world could benefit from embracing some of our world’s artistry, amiright? But the same is true the other direction as well. We have so much potential at our fingertips if we can just learn to combine the creativity of one world with the business sense of the other.

I’ve been doing this for myself in my own ventures as a producer, writer, editor, and warrior. And now I want to help each and every one of you do the same. It’s been an incredible journey so far. One that has led me to a deeper understanding of how we can produce something that provides both artistic innovation AND productive value to the marketplace.

Now I want to share this precious knowledge with the rest of you, my creative community, and help redefine the value of the creative arts in the modern global economy. And that means helping each of you turn your ideas into productive and sustainable action, and excel in today’s rapidly growing workforce of creative freelancers.

It’s gonna be one hell of a ride. So hop on in, and let’s hit it!

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