Prioritize Your Creativity

Hello my fellow creators and faithful readers,

I have a confession to make. I have not been prioritizing my creativity. We’ve talked about how there is a growing creativity gap in our society. And in my last post, I explained why we are in a new age of creativity that we need to take advantage of and embrace as creative entrepreneurs.

There’s just one problem – I haven’t been taking my own advice.

Unleashed Creativity by John JunsonThrough this blog and my book, I’ve spent two years talking the talk. But now it’s time that I start focusing more on walking the walk. This new age of creativity is as much mine as it is yours, and I’m not going to let it pass me by. So as we approach the New Year and resolution time, I’ve been doing a lot of reflecting on this past year and where I’ve been spending my creative energy. And the truth is, I haven’t really given it a chance to take center stage and really shine.

And I strongly recommend you do the same!

Now is the perfect time. We are entering the insanity of the holiday season, and that means our schedules are bombarded with family gatherings and festive events. But at the same time, this is also a time to take a break from work, to reflect and relax, and be surrounded by loved ones. And above all, it’s a time to give our left-sided brains a much-needed break from the daily grind of the year past. So now is also the perfect time to take a step back, refocus and prioritize your creative mind.

Let your creativity out!

For myself, this will involve taking a break from the weekly task of blogging, and explore whether this is the best outlet for my creativity and impact on the world. That does mean you won’t have much to read from me here for a little while. But then I’m sure you’ll have plenty else to keep you busy this holiday season – so hopefully you won’t miss me too much! 🙂

For you, I hope this involves taking time from your own nitty gritty work routine to explore where your creativity best thrives, and where you find the greatest reward. So take a break, take pause and really listen to your creative voice – take a walk, let yourself daydream, doing a brain-dump writing exercise, put on your favorite music and dance around your room – whatever it takes to tap into the purest form of your creativity and its truest desires. You may be surprised with what you find and how much that hasn’t been reflected in what you’ve been spending most of your time and energy on this past year.

So go on, get in the holiday spirit this chilly season and light up a warming fire inside your own creative heart. Prioritize your time on some serious soul searching, and I promise you will come away a stronger and more focused creative entrepreneur – ready to take on the New Year with extra creative gusto!

Happy Holidays!

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Now Is The Age of Creative Business

The most successful people in the world are the ones that have a talent for creative problem solving. The ability to design products and campaigns that fit the marketplace is a hallmark of a good businessperson. So why are we facing such a huge creativity crisis in our economy? Why are we losing the global competition to stay ahead of the creative curve?

Keeping Creativity Alive

It’s a problem founded on many levels. From our childhood, we see how the creative arts are the first subjects to get cut when school funding falls short. (Which begs the question, how are we letting funding for our children’s education fall short at all?) It’s just baffling to me how little creative training is viewed as valuable in shaping the minds of our future leaders. Don’t they get how valuable it is to exercise the creative right side of a growing brain as much as the left? Creative thinking and an ability to innovate are essential skills for any profession in any field. I’ve been saying it and I will keep saying it until I’m blue in the face.

But that doesn’t seem to be enough. So why don’t we start putting our money where our mouths are? I’m talking about taking the economy back into our very capable, creative hands and proving our worth as creative business people – or as we’re becoming known, as “creative entrepreneurs”.

Be a Creative EntrepreneurI like this term, creative entrepreneur. And it’s not becoming a household phrase for no reason. These very creative entrepreneurs and freelancers are taking over the workforce in surprising numbers. A study recently released by Intuit revealed that by 2020, more than 40% of the American workforce (or 60 million people) will be freelancers, contractors and temp workers. So it’s true – entrepreneurs and the self-employed are on the rise. That includes you and me, and that means that our time is now.

And let me tell you, the time is ripe for our creative offerings.

Global trade in creative products more than doubled from 2002 to 2011, at an average annual growth rate of 8.8%. In 2012, that global creative trade totaled $625 billion (source). And we’re not the only ones with their eye on the creative prize. The emerging economic giant of China invested $157 million of their government spend in culture and media in 2012. Clearly, this is a market with immense opportunity – enough for everyone to have a piece, and certainly enough to start proving the economic value of the creative arts and creative products.

But what do I mean by creative products? Well let’s look at the specific industries. In 2008, a select set of our more creative industries – including broadcasting, telecommunications, motion pictures, sound recording, performing arts, printing & publishing – generated $45 billion in export sales. This was more than total sales generated from the computer systems design, electrical equipment, air transportation, financial services, and American agriculture industries (source). So you can see how the economy is already shifting.

It’s a new age of technology and innovation, and that makes this the ideal time for you to join the creative crusade and make your mark as a creative entrepreneur.

Now is your time! Let your creativity shine! Subscribe to my email list, buy my book, and arm yourself with more tips and tactics on how to get your creative business built and thriving. Let’s turn this tide and show the world what we creators and innovators can do.

Happy creating!