For me, finding the balance between creativity and its inevitable chaos has been a life-long practice. I have had a passionate love for the arts since my youth, which lasted through college into adulthood, despite my parents’ urgings to find a more stable career path. But I always insisted that the arts could be its own profitable path. So I made it my life’s mission to master the business side of the creative world.
I learned to walk that line at UC Davis with a double bachelor’s degree in Dramatic Art and Economics. There, I began to tackle my own artistic endeavors, developing my creative business methods with theatre and event productions. I also learned how to manage budgets and finances for an immense and complex organization as VP Finance for the Alpha Chi Omega women’s fraternity.
But my most crowning achievement while at UC Davis was founding and producing Davis’s first weekly live performance show, called “Fridays @ 4”. I put my heart, sweat and soul into coordinating 3 exhilarating years of original weekly lineups that featured everything from music, standup comedy and slam poetry to dance, juggling and even mentalism. I can’t say enough how rewarding that was, or what an enormous learning experience it proved to be. It was perhaps this one venture that most significantly shaped my expertise and understanding as a Productive Artist.
After UC Davis, I went on to explore an entirely new world of creativity and innovation at Google Inc. I peered into every crack and explored a wide variety of positions across advertising and sales, engineering, education and executive support. Each experience helped me further hone my ability to sculpt tailored systems that increase creative efficiency & impact while decreasing stress & overwhelm.
Then I made the bold (and pretty scary) decision to leave Google’s protective bubble and pursue an entirely new and original career path of my own – in the world of independent filmmaking. I’m happy to say I’ve come out on top so far, with several successful films and videos under my belt, and even bigger projects planned for the approaching future.
It’s been an incredible journey so far – one that has lead me to understand how we can, as creators, produce something that offers both artistic integrity AND productive value to the marketplace. Now armed with this precious insight, I set out to share my business wisdom with the rest of the creative community. I think it has always been my life’s mission to inspire a greater realization for the productive value of the arts and creativity in the world economy. And now I know I can do so by helping fellow artists to turn their creative ideas into productive action and solvent business practices.
If this sounds like something you want to achieve for yourself, then I encourage you to sign up for my mailing list, and explore my site full of tips and templates for any creative entrepreneurs who wants greater structure and productivity in their creative endeavors, and greater harmony with their creative chaos.